Saturday, 20 June 2009

A Midsummer Treat

Yesterday was the Swedish Midsummer, a big national event here. Despite being a celebration of summer, the weather is always inevitably gray and wet. Below is an advertisement made by Ikea Germany making fun of the Swedish Midsummer traditions. Ikea HQ in Sweden didn't find it so funny and banned the ads, yet they've made their way onto


kat said...

Hi there. great blog!

i'm moving to Gothenburg in September, from the States, and am looking for a little insight into the city.

would love to hear about your experience there and how long you've lived there.


Anonymous said...

So stupid! But fun.

NotQuiteDanish said...

Fantastisk! (As we say in Denmark) :-)